Success Advice
Being Change Capable Is Key to Your Success
Think of the last time you were faced with having to make a change. Given the world we live in today, the latest change affecting you might have happened yesterday or today: an organizational change at your company; a new – important – development in your profession; a change in what your customers want; a new regulation arising from the pandemic.
If you’re like most people, your first reaction to this latest change was probably more negative than positive. Perhaps something like: Arrgh, as if the past two years haven’t been stressful enough…” along with a sinking feeling and a sense of being newly overwhelmed.
Why is the idea of change – especially change imposed upon us – so often unwelcome? Given the past few years of massive change and disruption on so many levels, you’d think we would have gotten used to non-stop personal and professional change by now.
Our Anti-Change Wiring
Blame our experience as a species. For most of human history, change has been dangerous; the safest course of action has generally been to return to the known. If there was a famine – you wanted to get back to eating regularly. If there was an invading army – you wanted to get back to peace and prosperity. You get the idea. Most of the time, returning to a previous set of stable conditions was the way to go.
Over many thousands of years, this has resulted in most people seeing most change as a threat. But today, to be successful, we often have to make changes in how we work, who we work with, and how we deal with customers. So, what’s a human to do? These five things can help you become more change-capable:
1. Find out More
When an unexpected change comes at us, we often just shut down and stop listening after the word “different.” But there’s some key information about any change that will help you decide how best to respond. First, ask for more clarity about what the change is – what it means for you, practically. Then ask why it’s happening, so you get some sense of possible benefits. Finally, ask the person promoting the change what the post-change future will look like: how it will affect your business, your customers, and your employees, if you have them. Getting this foundational information can make the change start to seem less overwhelming and more understandable.
2. Difficult to Doable
Most often, when we first hear about a change, we assume it’s going to be difficult – that we won’t know how to do it, or that others will make it hard to do. Instead, turn your mind toward how you could make it easier. Is there someone who already knows how to do what you’re being asked to do who could help you? Is there training available? Can you talk to your boss, or others promoting the change, about what it will take to do it?
3. Costly to Rewarding
We also tend to think that a change is going to take away more than it gives us: that learning how to do it will take time we can’t spare or that it will hurt our reputation – that we’ll look bad trying to do something we’re not used to doing. The change will seem less daunting if you can also focus on ways in which it might be rewarding: maybe the new way of doing things will take less time, once you’ve learned it, or will solve a problem that you know customers have been complaining about. If you discover that the long-term rewards outweigh the near-term costs, the change will start to seem more attractive – maybe even necessary.
4. Weird to Normal
One of the worst things about change is that new ways of doing things just feel weird. Anyone who’s ever had to learn to drive a stick shift as an adult, for instance, or spent time living in another culture, knows that feeling of “this just isn’t what I’m used to.” Making a change feel normal is an important way to get past our hesitation, and sometimes the quickest way to do that is to find someone you like and respect who understands and is doing things in the new way. Ask them to share with you what feels OK about it to them and listen carefully to see what resonates for you.
5. Practice Makes Perfect…or at Least OK
And finally, perhaps, the most important way to get comfortable with a new way of doing things or thinking about things is simply to do it. And then do it again. If you think about anything you’ve learned as an adult – from swing dancing, to speaking another language, to using a new social media platform – you probably remember the day when you had practiced enough that you suddenly thought “Oh, this isn’t so hard.” Once you’ve gotten some basic information about the change and started to look for ways it could be easy (or at least doable), rewarding and normal – take a deep breath and just jump into trying it out.
Every indication is that the pace of change in our lives and in the world is going to continue to increase. It’s unlikely that we’re ever going to return to a time when everything stays status quo. Having the ability to accept and respond well to necessary change is going to become more important with every passing day. Therefore, I invite you to rewire yourself in this way: to learn to think and feel differently about change; to become change-capable. It’s your best path to a successful, satisfying personal and professional life in this era of non-stop change.
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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